Promoting an App
With the launch of the Apple iPhone in 2007 the app store in the subsequent year, the mobile application market has grown exponentially through out the globe. There are over 600,000 apps on the Apple iTunes app store and growing. This number would be significantly higher if the Android, Blackberry and Ovi stores are taken into account.

Getting noticed on the app store is becoming more and more challenging and just creating an application with a radical new user interface is not enough. It has to be backed by the right marketing campaign and the social push. Companies like Tap Tap Tap and TapBot have been pushing out one hit after another. Their first day paid downloads cross over 75 thousand. In this talk we'll look at case studies from some of the successful mobile application launches.

As mobile advertising keeps on rising, it is important to be aware of the factors involved in making attractive and relevant mobile rich media ad campaigns.
It doesn't take a rocket scientist to guess the opportunities in years to come. Mobile advertising will be completely directed advertising and mobile device will allow consumers to choose when, where and on what screen they would like to see their preferred commercials.